What Makes you Memorable?
Published on 5 Jun 2008 at 11:29 am.
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If you want to be more successful, you have to figure out WHY someone should want you to represent them in their next job search? If you’re working the client side of the placement, WHY should clients utilize your services vs. the five other recruiters who called them this month?
The only thing that separates the competition from you is “YOU.” It’s your level of service, commitment and enthusiasm, as well as the results you provide. People can sense when someone is passionate about what they do for a living. We change people’s lives - that’s what we do for a living. You can’t just “like” our profession, you have to “love” it. If you are not enjoying the level of success you feel you deserve, record your marketing and recruiting calls. When you listen to the recordings ask yourself this question “Would you want to be represented by YOU?” How did you sound when you left a voice mail? Did you come across like an expert in their field?
Often you need to get out of your own way in order to enjoy a new level of production! Make yourself memorable. Under promise and over deliver in every aspect of the level of service you provide. I’m don’t know how it is in other areas of the country, but it’s near impossible to get good customer service ANYWHERE in the Chicagoland area. Think of what’s missing when you are dealing with your vendors and become the person you would like to represent your interests.
Send cards, remember special events, develop a newsletter, provide monthly free teleconferences, provide clients with your cell as well as home telephone number….those are just a few steps to making you someone your candidates and clients won’t want to forget!
Barb Bruno, CPC, CTS
