START OUT 2008 MARKETING CANDIDATES
Published on 3 Jan 2008 at 3:23 pm.
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In this candidate driven market, it is very effective to Market your MPC’s (Most Placeable Candidates). This will provide you with the following:
1. Opportunity to call the 5 companies the candidate identified as their top choices (Easy marketing call)
2. Opportunity to show a sampling of your inventory of Top Talent
3. Opportunity to book an interview for this candidate
4. Opportunity to write additional job orders with this client
Inform your candidate that you plan to market them to your best clients as well as companies they have targeted. Ask them to help you write a “grabber.” This covers the main talents they have to offer a prospective client. You then want to stress several benefits and back into specific features of this candidate. Anticipate any objections so you are ready to overcome them (Remember objections are BUYING SIGNS) and of course have two or three closing statements ready.
This is a “warm” vs. “cold” presentation and it is very effective to show a sampling of the talent you represent. It’s no different than if you go into
Sam’s Club or Costco and sample different food being offered. You are more inclined to “buy” when you can “sample.”
Market candidates in 2008 and you WILL make more placements!
HERE’S TO A RECORD YEAR IN 2008!
Barb Bruno, CPC, CTS
