Market your MPC’s!
Published on 8 Jun 2006 at 8:18 pm.
No Comments.
Filed under Uncategorized.
In the past two weeks I’ve been asked about the effectiveness of marketing candidates. In this job market you will definitely benefit by marketing candidates.
In the past, I’ve marketed candidates as a way to showcase a sampling of my inventory of top talent, in order to write job orders. For the past four consecutive months, my office has made at least one placement as a result of marketing top talent to our clients as well as prospects.
This is a candidate drive market and will remain that way. Take the time to identify your MPC’s (most placeable candidates), let them know you plan to market them, ask them to assist you in writing a powerful grabber and also ask them to identify the companies they admire most and why they feel strongly about those companies.
When you call one of these companies, you share the information your candidate shared with you and automatically you sound more informed. They also realize you offer the service of presenting top talent to your clients when you have determined the type of person that represents their greatest hiring challenge. It is a great way to start developing rapport with your first call.
Take the time to write a grabber, write out benefits and features of this candidate, anticipate objections you may receive and write down how you plan to overcome those objections and list at least three closes. Your goal is to book an interview for this candidate.
You need to include marketing candidates as one of your strategies to attain peak performance!
Barb Bruno, CPC
